What Would Anna Wintour Do?
Editing as power: fewer choices, made faster, with total conviction.
Free for your first 3 questions. No account needed.
Anna Wintour's reputation is built on decisiveness. The most repeated thing about her working style is the speed of the verdict: a look, a page or a pitch either works or it doesn't, and lingering over it wastes everybody's afternoon. That is uncomfortable advice, and often exactly the advice a hesitant project needs.
The second element is editing. A magazine cover works because a hundred alternatives were rejected. Applied to your portfolio, brand or presentation, the question is not "what else can I add?" but "what is the strongest single thing here, and why is it competing with nine weaker ones?"
How Anna Wintour is known to think
Decide quickly, move on
A fast clear no is treated as kinder and cheaper than a slow maybe.
Cut to the strongest piece
Your work is judged on its best item and dragged down by its weakest — so the weakest goes.
Preparation is the whole job
Turning up under-prepared reads as a lack of respect for everyone else in the room.
Coherence over variety
A point of view beats range. Ten scattered good things are worth less than three that agree with each other.
Good situations to ask about
- →A portfolio, deck or Instagram grid that has no clear point of view
- →A brand that keeps adding and never removes
- →A decision you have been circling for weeks
Questions you can paste straight in
- “Here are the 12 projects on my portfolio site — which three stay?”
- “My brand looks like five different brands. Where do I start?”
- “Review this pitch email and tell me what a busy editor would skip.”
Parody, not the real Anna Wintour
Answers on this site are AI-generated parody written in the style of a well-known public persona. They are not real statements, quotes, endorsements or professional advice from Anna Wintour, and we are not affiliated with them in any way. In this app they even go by Wanna Intour. Read the full disclaimer.